Investing in the
Attention Economy
Attention Economy
TenSquared (“10SQ”) is a venture capital firm investing in innovation in the blockchain and Web3 sector
- We are building a high-conviction portfolio of premier Web3 technology companies that are transforming the ways people pay, invest, socialize, and consume. Through our disciplined approach, we provide Limited Partners with diversified access to generational innovation and long-term value creation at the frontier of digital technology.
- We maintain a research-driven, evidence-based culture and execute a rigorous underwriting and due diligence process.
- We have a long-standing track record of investing together across multiple crypto market cycles. Our team combines extensive experience from traditional financial institutions with deep expertise in the digital asset sector, encompassing a broad spectrum of investment structures, as well as hands-on operational expertise.
- We are innovative deal-makers leveraging an extensive decade-long network of founders and investors to source unique investment opportunities with the potential for outsized returns.
Areas of Focus
Industries best positioned to benefit from the growing adoption and ubiquity of digital assets.
Media & Entertainment
- Video & Live Streaming
- Music & Podcasting
- Video Games
- Sports & Live Events
- Content Creators & Tooling
Tokenization & Payments
- Stablecoins & payment infrastructure
- Tokenized IP, royaltites and collectibles
- Agentic finance & commerce
- Ecommerce & in-app payments
AI-Enabled Attention Economy
- AI generated content & media
- Montenzing AI training data
- Provenance of original content
- Decentralized ID & Proof of Humanity
Consumer Monetization, Financialization & Gamification
- Decentralized social networks
- Loyalty & rewards programs
- Ad Tech
- Prediction Markets & Social trading
- To-Earn/Token incentivized business models
Our Core Beliefs About The Future
Blockchain technology is still in its early stages and will continue to improve 10^2 with time. As technology matures, many previously unforeseen native use cases will emerge, driving a significant wave of new consumer adoption.
Generational Shifts:
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1Digital assets will be ubiquitous - provenance and ownership will live permanently on a public ledger in a multi-chain world.
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2Trillions of dollars of traditional assets being tokenized will provide further on-ramps into the crypto economy.
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3Traditional gatekeepers of media and culture are losing influence as blockchain technology directly embeds economic incentives within the media and entertainment sectors. This shift empowers creators to receive equitable compensation and engage directly with their audiences.
-
4In a world of intelligent machines (AI) blockchains will deliver authenticity and privacy; AI and blockchains will complement each other.
These generational shifts are driving extensive innovation across Web3 tooling, infrastructure, and services, fueling the emergence of a vast and diverse ecosystem of private digital asset companies
Investment Criteria
Our investment conviction is grounded in rigorous research-driven culture and objective analysis. At 10SQ, we are analysts first.
Our M8 Investment Framework
1
Myth
- Focus on high-quality blue-chip leaders and emerging contenders
- Aligned with our thesis and driven by unique insight
2
Market
- Proven, expanding, well-defined, well-understood TAM
3
Moment
- At the inflection point of growth
- With near-term catalyst
- Benefitting from macroeconomic tailwinds
4
Moat
- Differentiated strategy
- Sustainable competitive advantages
- Proven technology
5
Model
- Cash flow driven analysis
- Positive unit economics
- First-hand due diligence
6
Management
- Management integrity, experience, quality, adaptability, depth
7
Mitigants
- Identify and price risks
- Manage downside: governance, preference, price
8
Moneyness
- Sources of value
- Excess risk-adjusted return
- Potential to exit in medium-term
Portfolio
Active
Company
Description
Location
Year
Domain
Website
Careers
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The largest blockchain platform, offering nodes & APIs, staking and wallet infrastructureLos Angeles2023New Money
-
Leading provider of digital asset staking infrastructure for proof-of-stake blockchains. Serving 250+ institutional clientsToronto2023New Money
-
The top institutional-grade end-to-end crypto trading infrastructure provider with deep roots in traditional marketsNew York2023New Money
-
Layer 1 blockchain built by Telegram. The protocol is natively available within the Telegram social app. allowing its 900M users to access the blockchainDubai2023Attention Economy
-
Leading provider of next-gen enterprise-level loyalty & integrated commerce solutions that utilize blockchain and gamificationMiami2024Attention Economy
-
The rewards layer for stablecoin commerce & tokenized economiesMiami2025Attention Economy
Latest Insights
Team
Who We Are
We are a values driven firm: in service of our investor partners (LPs) and our investee companies.
Our Purpose
To be a world-class capital partner of choice that expedites the adoption of the blockchain and Web3 ecosystem and delivers value beyond dollars.
Our Mission
To provide value-added capital to accelerate growth, exponential—generating exceptional risk-adjusted returns for our Investor Partners.
Our Vision
We strive to become the preeminent investment firm advancing the expansion of distributed technology and digital assets.
Our Values
Creativity:
We are open-minded, curious and take a variant view to capture unique insight. Chance favors the prepared mind.
Intellectual Honesty:
We have a command of the facts, run a thorough process, make measurable decisions, and support robust, transparent discourse where challenge is always welcome
Excellence in Execution:
We operate collaboratively, with integrity, at the highest professional standard to deliver extraordinary results.
Winning:
We have a bias for action; we act with conviction, are persistent, and compete hard as a team.
